Online reviews are important to your business. They are a great way to secure a continuous flow of new patients, and help your website ranking. Although referrals remain an important source of income keep in mind that people are now using their phones, tablets and computers as a primary source of information. Potential patients will be looking for reviews about you in order to chose a holistic doctor.
It came to our attention, through the investigations we've done so far, that a lot of holistic doctors didn't take advantage of the most popular sources of doctors reviews. So we would like to encourage you to make sure you are listed on the following sites. It's free and will only take a few minutes of your time:
Of course, patients will also rely on Facebook and Google My Business reviews:
Check local newspapers, magazines or neighborhood organizations you know of, they often offer free listings, or valuable paid listings.
How to get reviews?
Depending on your relationship with your patients and the ethical rules in your State, you might be able to send an email to specific patients, or request reviews through a newsletter. Train your staff to use a review request as a response to a compliment about your services.
What if I get a bad review?
Always respond. Without violating patient confidentiality, there always is a way to address an issue, even if you just say you are sorry, ask the patient to get in touch with you to allow you to correct the situation. This will tell potential patients that you are willing to accept responsibility and are eager to fix problems and progress.
Bad reviews are only bad when mishandled, or when you have too many of them. Unless you have a lot of them, which will require for you to make changes in your practice or your staff, they are telling potential patients that all reviews about you are genuine.
Can I eliminate a bad review?
In order to overcome a bad review, make sure you or your staff ask satisfied patients to give you reviews so new reviews "bury" the old one. That's, in a nutshell, what companies approaching you to "manage your online reputation" are doing.