Online reviews are important to your business. They are a great way to secure a continuous flow of new patients, and help your website ranking. Although referrals remain an important source of income keep in mind that people are now using their phones, tablets and computers as a primary source of information. Potential patients will be looking for reviews about you in order to chose a holistic doctor.
It came to our attention, through the investigations we've done so far, that a lot of holistic doctors didn't take advantage of the most popular sources of doctors reviews. So we would like to encourage you to make sure you are listed on the following sites. It's free and will only take a few minutes of your time:
Of course, patients will also rely on Facebook and Google My Business reviews:
Check local newspapers, magazines or neighborhood organizations you know of, they often offer free listings, or valuable paid listings.
How to get reviews?
Depending on your relationship with your patients and the ethical rules in your State, you might be able to send an email to specific patients, or request reviews through a newsletter. Train your staff to use a review request as a response to a compliment about your services.
What if I get a bad review?
Always respond. Without violating patient confidentiality, there always is a way to address an issue, even if you just say you are sorry, ask the patient to get in touch with you to allow you to correct the situation. This will tell potential patients that you are willing to accept responsibility and are eager to fix problems and progress.
Bad reviews are only bad when mishandled, or when you have too many of them. Unless you have a lot of them, which will require for you to make changes in your practice or your staff, they are telling potential patients that all reviews about you are genuine.
Can I eliminate a bad review?
In order to overcome a bad review, make sure you or your staff ask satisfied patients to give you reviews so new reviews "bury" the old one. That's, in a nutshell, what companies approaching you to "manage your online reputation" are doing.
Forty-four-year old Isabella came to see me after a friend suggested I could help with her ongoing vertigo and insomnia. Three years earlier, after Isabella experienced hearing loss in one ear, her doctor found an acoustic neuroma – a tumor sitting on the main nerve that leads from the inner ear to the brain. Like most tumors of this sort, it was benign, however, even after it was removed Isabella continued to suffer from one-sided residual loss of balance. Medications prescribed for her symptoms only made them worse.
Isabella walked into my office resigned to the fact that she would simply have to deal with her condition. After just a few treatments, however, her balance began to improve. Feeling optimistic for the first time in a few years, Isabella revealed to me that since the time of her surgery she had also had one-sided pelvic pain. For this she had made the usual rounds: first to her gynecologist, who ruled out problems with her reproductive system; then to her internist, who in turn referred her to a gastroenterologist. After a negative colonoscopy, that specialist referred her to a neurologist for a possible nerve issue, but there were no abnormalities found there either. The next step was a visit to an orthopedist, who ordered x-rays and a MRI, all of which were negative for disease, fractures, disc rupture and ligamentous tears. Finally, the orthopedist referred her back to the gynecologist to rule out a hormonal imbalance, or peri-menopause. Isabella had literally come full circle and was no closer to an answer.
I, however, was not discouraged. Medical doctors are trained to look for disease and pathology; however, they do not consider functional problems, such as the structural mis-alignments treated by chiropractic. Sure enough, I noticed during my examination that Isabella’s tailbone was out of alignment and did a one side adjustment for her sacroiliac joint. The next time she returned to my office, she announced that after three years and five specialists, her pelvic pain was gone!
While Isabella’s results certainly seem miraculous, they are deeply rooted in evidence-based clinical results. Chiropractors treat approximately 30 million people annually. Indeed, the traditional medical community, which often dismissed chiropractic care as a “placebo effect,” is now recognizing the significance of alignment on overall health. A recent study has illustrated the effects of spinal adjustments using brain MRIs administered before and after spinal alignment. Post-alignment MRIs show increased circulation in the brain – namely, it “lights up.” This is supported by athletes, who often report a quick surge of energy after a spinal adjustment, which improves their performance. There are numerous studies that verify that Chiropractic works and is reproducible. Reproducibility is basic scientific criteria. Moreover, Harvard Medical School has noted the safety of chiropractic therapy and has recommended it for pain relief. Over 400 hospitals nationwide currently offer chiropractic services, demonstrating that the “unscientific myth” is rapidly becoming a thing of the past.
For 20 years in Los Angeles, "Dr. Mike” Greenberg treated many well-known celebrities, such as Josie Bissett, Mac Davis, John McEnroe, Quincy Jones, Rod Stewart, Amy Irving, Dean Cain, Dylan McDermott and Barry Bostwick to name a few. He has toured the country treating colleagues and has been a participating healthcare provider in 4 Olympic Games. He has patented a multi vitamin formula for optimal absorption of nutrients.
Stem Cell Treatment Improves Dementia an Motor Impairments of Lewy Body Disease, Study Says - By Henry Sobo, MD
Neural stem cells transplanted into areas of brain damage in mice dramatically improved both motor and cognitive impairments associated with Lewy Body Dementia, according to a study from the University of California Irvine Institute for Memory Impairments and Neurological Disorders. Their findings were published in the journal Stem Cell Reports in October 2015.
ewy body Dementia is the second-most common type of age-related dementia after Alzheimer’s disease and is characterized by the accumulation of a protein called alpha-synuclein that collects into masses called Lewy bodies. Lewy bodies are also known to accumulate in other neurologic disorders such as Parkinson’s disease. This pathology impairs the normal function of neurons, leading to alterations in critical brain chemicals and neuronal communication and eventually, to cell death. More...
Journal of Prolotherapy International Medical Editorial Board Consensus Statement on the Use of Prolotherapy for Musculoskeletal Pain - submitted by Robert Banner, MD
The purpose of this paper is to explicate the theory, scientific evidence, methods, and applications for the procedure of Prolotherapy in the treatment of musculoskeletal pain. The example of knee osteoarthritis is used as an example as to why Prolotherapy should be used compared to other invasive therapies.
Goa l o f P r o l o t h e r a p y
The goal of Prolotherapy is the resolution of pain and dysfunction and the optimizing of health by the individual regaining the ability to do activities of daily living and exercise. Once this is achieved, the individual will potentially no longer need medical care for pain and disability. When this goal is not possible, Prolotherapy aims to help improve one’s quality of life by diminishing pain and improving mobility, activities of daily living, and/or exercise.
At the very center of our cellular protective pathway is a protein called “Nrf2” that serves as a “master regulator” of the body’s antioxidant response. You might think of Nrf2 as a “thermostat” within our cells that senses the level of oxidative stress and other stressors and turns on internal protective mechanisms.
Soon after Nrf2 was identified, a flurry of scientific discoveries began to show how Nrf2 also regulated genes involved in the production of a wide range of antioxidant enzymes (including SOD, glutathione, and catalase), and detoxification or ‘‘stress-response’’ genes. These protective pathways are involved in seemingly unrelated areas of health from immune function to tissue optimization to cognitive function – but they all share in common the Nrf2 “switch” that enables cells to protect themselves from both internal and external environmental challenges.
In effect, Nrf2 activation enables our cells to make their own “medicines” to help us survive – and thrive – in stressful situations. More...
ABSTRACT Chelation therapy, a treatment long undervalued by conventional medicine, has been used by alternative medicine practitioners to alleviate various metabolic toxicities. In particular, there has been significant controversy around its use in patients with coronary artery disease.
We performed a focused review of the recent National Institute of Health (NIH) trial to investigate the role of chelation therapy in the treatment of patients with coronary artery disease. The study was the first randomized, factorial trial (n=1708) in patients with coronary artery disease, already receiving standard, guideline-approved treatment. Patients were randomized to EDTA chelation therapy with or without oral multivitamin multimineral supplement (OMVM).
The trial showed that EDTA chelation reduced the primary endpoint (a composite of total mortality, recurrent myocardial infarction, stroke, coronary revascularization, or hospitalization for angina) by 18% overall (95% confidence interval [CI]: 1–21%).
This benefit was increased by addition of OMVM (26% relative reduction; 95% CI: 5–23%), and the effect was most pronounced in patients with diabetes: 51% (95% CI: 25–67%) relative reduction for chelation with, and 41% (95% CI: 21–56%) without OMVM, respectively.
Chelation therapy, recently evaluated in the NIH trial of patients with coronary artery disease, has been given a class IIb (may be beneficial) designation by the American College of Cardiology Chronic Ischemic Heart Disease Guidelines. The positive and significant impact of chelation therapy on morbidity and mortality of patients already receiving standard contemporary treatment is pivotal to the advancement of chelation therapy into the mainstream of coronary artery disease treatments.
You can download the complete study here.
A call to all doctors to consider better technology for breast cancer detection, by Philip P. Hoekstra, III, Ph.D.
The breast cancer awareness programs have succeeded in educating women on the importance of early detection. The imperative is clear: 99% of women survive breast cancer when early detection enables early treatment while only 40% survive without early detection. However, your patients are confused by the reports of the updated clinical guidelines that postpone the initiation of screening mammography and reduce its frequency.
Most women mistakenly equate screening mammography with early detection and the rationale behind the evolution in the clinical guidelines is often misperceived as diminished commitment from managed care. Consider that breast cancer is the leading cause of death for women far younger than the new clinical guidelines initiate screening mammography. While mammography isn’t obsolete, careful reviews of the large-scale screening programs have demonstrated it isn’t sufficient either.
Breast thermology has over sixty years of development from its premature introduction into clinical medicine. Improvements in instrumentation have enabled an objective and quantitative analysis of the image data while basic medical science has validated the integral role of abnormal thermal patterns, levels and behavior to carcinogenesis in the female breast. Clinical studies have equated the strength of the thermology features to the malignancy of breast cancer. Meta-analysis of clinical studies have also demonstrated 97% sensitivity, 85% specificity in detecting breast cancer, even when mammography is compromised for pre-menopausal women, women with dense breasts, implants, lifts or reductions, pregnant or nursing or of unusually large or small breast size.
Breast thermology isn’t singularly sufficient either as it can’t physically locate tumors with enough precision for biopsy and can’t always discriminate breast cancer from other sources of unusual thermal features. However, because it is completely non-invasive and has a very high sensitivity, breast thermology is an ideal screening tool for your all of your female patients in what has become a personalized and multi-modality process of early detection of breast cancer.
Therma-Scan Reference Laboratory is the premier source of breast thermology in the world, providing more than one million studies over 44 years. Therma-Scan is responsible for the development of most of the techniques, methodology and analytics of modern breast thermology with an unequaled reputation for innovation, dedication and service. Your patients can benefit from this proven technology and you can increase your practice revenue by becoming one of our network partners. Complete medical-grade and FDA-approved thermographic systems start at $15,000. Please contact me to learn more. I ask for the opportunity to earn your confidence and partner with us as your provider of breast thermology.
For more information, consult our website at www.thermascan.com
Philip P. Hoekstra, III, PhD., DABT, Laboratory Director
Evaluating the reduction of Cancer Pain using the Infra-Red Negative Ions Amethyst Bio Mat in 12 subjects over 6 months.
Article submitted by George Grant, Ph. D, IMD
The amethyst Bio Mat was used by 12 subjects for one hour three times per week as well as using the Detox Salt during sleep daily over 6 months period.
We used two different biofeedback devices to measure pain reduction, CBC 12 hours fasting blood test including WBC & HS-CRP to measure inflammation.
The Far Infrared/Negative Ions Amethyst Bio Mat reduced pain by 21% and reduced HS-CRP by 15% and reduced Stress by 52% of 12 subjects in 6 months as validated by Pre and Post Biofeedback Brain Scans as well as fasting blood test to measure the stress hormone cortisol.
Download full study.
According to a study realized by BIA/Kelsey and ConStat, 97% of consumers look for local products and services online. Will new potential patients find you?
Anyone relying on word-of -mouth only or disregarding the importance of that study should reconsider their marketing strategy.
Read on to see how and why, and develop a strategy that will help you get these prospective new patients.